Real-Estate Virtual Assistant Philippines — Scripts, Dialers, KPIs (2025 Guide)

 

Audience & Intent
US/UK/AU real-estate founders, brokers, and ISAs who want a Philippines-based Real-Estate Virtual Assistant (RE-VA) to run prospecting, lead qualification, and appointment setting—fast, compliant, and measurable.

Author: Martin English — COO & Founding Partner
Date Published: November 5, 2025
Date Updated: November 5, 2025

 

TL;DR

• What works: Pair tight scripts with a single-line power dialer, CRM logging, and a weekly KPI review (contact rate, convos/hour, set rate, show rate, QA). 
• Compliance first: Scrub against DNC, get/verify consent, and record proof (notes + recordings) before scaling lines. 
• Bench your team: Baseline performance in week 1–2, then raise targets in small, weekly increments. 
• Scale safely: Add lines/agents only after your QA pass rate ≥90% and set→show is stable. 
• Hire model: Start fast with an agency/freelancer; move to EOR once hours are stable and you need payroll proof and data safeguards. 

Dialer Options for Real-Estate Prospecting

Dialer Type	Speed	Compliance Risk	Ideal Use	Cons
Manual/Click-to-Call	Low	Lowest (easy consent control)	High-value follow-ups, warm lists	Slow for cold volume
Single-Line Power Dialer	Medium	Low–Medium (still requires DNC/consent controls)	Daily cold calling with quality	Fewer dials/hour than multi-line
Multi-Line/Predictive	High	Higher (harder to manage abandoned calls/disclosures)	Very large, compliant lists with robust ops	More drop/abandon, stricter guardrails needed

Tip: Most teams start with single-line power for quality and smoother compliance, then evaluate multi-line only after QA, consent flows, and list hygiene are rock-solid.

 

Scripts That Convert (plug-and-play openers + objections)

Universal opener (friendly + permission):
“Hi, is this [Name]? Great—[Your Name] here with [Team/Brokerage]. I’ll be quick: I noticed [context: FSBO/Expired/Neighborhood]. Did you still have any interest in [result: selling soon / getting an updated value / renting faster] if the numbers made sense?”

FSBO (For Sale By Owner) — value/curiosity:

• “What would make you consider an agent if you netted the same or more after fees?” 
• “If I could show buyers that closed in the last 30 days within [X] miles, would a quick 10-minute strategy chat be out of the question?” 

Expired — pain relief:

• “What do you think stopped the sale—price, photos, or traffic? If we fixed those, would you consider a fresh 14-day relaunch plan?” 

Just Listed/Just Sold (circle prospecting):

• “Two homes near you listed/sold last week. Have you thought about timing your sale this quarter while demand is high?” 

Landlord/Investor (vacancy pain):

• “If we filled it two weeks faster with better tenant screening, would a 10-min call be worth it?” 

Common objections — quick counters:

• “We’re not interested.” → “Totally fair. If you were to move, which month would make the most sense?” 
• “We’re talking to another agent.” → “Smart. What would they need to show you to win your business?” 
• “Send me info.” → “Happy to. To tailor it, are you more focused on time or net?” 

Coaching cue: Keep openers short, ask one clear question, and book the next step (call/appointment) in under 90 seconds.

 

KPIs & QA (define, measure, improve weekly)

Core metrics & simple formulas

• Dials → Conversations: conversations ÷ dials 
• Convos/hour: conversations ÷ hours calling 
• Set rate: appointments set ÷ conversations 
• Show rate: appointments shown ÷ appointments set 
• Lead→Appointment: appointments ÷ qualified leads 
• QA score: (policy + script + data-entry rubric) averaged across calls 

Suggested weekly rhythm

1. Mon: List hygiene + goal-setting (volumes/targets). 
2. Tue–Thu: Power hours (2× 90-min blocks/day). 
3. Fri: QA calibration (score 5–10 calls/agent), update scripts, set next week targets. 

QA rubric (sample 10-point)

1. DNC/consent verified, 2) Proper intro/disclosure, 3) Match script intent, 4) Discovery depth, 5) Objection handling, 6) Clear next step, 7) CRM notes quality, 8) Tagging/disposition accuracy, 9) Tone & pace, 10) Legal phrases used/avoided. 

 

Compliance & Consent (non-negotiables)

• DNC scrubbing before dialing (national + internal list). 
• Consent capture: source, timestamp, channel (web form, SMS opt-in, prior relationship). 
• Recorded disclosures where permitted; maintain abandon/drop management if using multi-line. 
• Data privacy: apply least-privilege access; mask PII in recordings where required; follow client market’s rules (e.g., TCPA/TSR in US) and Philippines Data Privacy standards for processing. 

Practical setup: Warm up with single-line, build proof (recordings, notes, opt-in logs), then consider multi-line with strict caps on abandon rate and required disclosures.

 

Tech Stack Blueprint (RE-VA friendly)

• Dialer/Voice: single-line power dialer or compliant VoIP with call recording + local presence. 
• CRM: contact stages, disposition codes, tasks/SLAs, appointment integration. 
• DNC/Consent: scrubbing service, opt-in storage (CRM fields), suppression lists. 
• Scripting/QA: shared script docs, call-score forms, coaching library (best calls). 
• Analytics: dashboard for volume, conversion ladder, and QA trends. 

 

Onboarding Plan (seat a RE-VA in 2–10 business days)

D0–D2: Role profile, pitch deck, lists connected; dialer + CRM access; DNC integration.
D3–D4: Script rehearsal (2 × 30-min), test calls, QA rubric sign-off.
D5: Go-live (2 hrs power hour), supervisor shadow, daily debrief.
D6–D10: Add blocks, review KPIs, adjust script, confirm appointment SLAs.

 

Hiring Model Notes (when to shift to EOR)

• Freelancer/Agency: fastest start; good for pilots; invoices only. 
• EOR (Philippines): when you need stable hours, payroll evidence (payslips + remittances), 13th-month handling, and tighter IP/PII controls. 

 

Term Clusters

• Scripts: FSBO, Expired, Circle, Landlord; objection handling. 
• Dialers: manual vs single-line vs multi-line; abandon management. 
• KPIs: contact rate, convos/hour, set & show rates, QA score. 
• Compliance: DNC, consent, disclosures, privacy controls. 
• Onboarding: access, rehearsal, go-live, weekly coaching. 
• Ops stack: dialer, CRM, DNC, QA, analytics. 
• Hiring models: freelancer/agency vs EOR triggers. 

 

FAQ

What script should I start with?
Use a neutral, permission-based opener + one outcome question. Keep it under 90 seconds to a booked next step.

Single-line or multi-line dialer?
Start single-line for quality and cleaner compliance; test multi-line only after QA ≥90% and abandon rate is controllable.

How do I stay compliant?
Scrub DNC, verify consent, use required disclosures, log everything (notes + recordings), and apply least-privilege PII access.

What KPIs matter most in week 1–2?
Conversations/hour, set rate, and QA score. Lock basic consistency before chasing volume.

When should I move to EOR?
When hours are stable, you need payroll proof and data controls, and plan to keep the role long-term.

 

Ready to launch a compliant RE-VA program?

Request our Scripts + QA Pack and a 30-day cut-over plan (DNC steps, consent fields, scorecards). We’ll help you seat a VA in 2–10 business days and track KPIs from day one.

If need guidance, book a call with us for a 30-minute consultation!

 

Credible Sources

• FCC — TCPA consumer guidance: https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts 
• FTC — Telemarketing Sales Rule (TSR) overview: https://www.ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule 
• National Do Not Call Registry (US): https://www.donotcall.gov/ 
• Philippines National Privacy Commission — Data Privacy Act of 2012: https://privacy.gov.ph/data-privacy-act/