Accelerating Lead Generation for Rapid Market Penetration

The Challenge

Aeco (Power Choice), an Australian company, was eager to expand its outbound lead generation to target small to medium-sized businesses within the Australian market. Facing stiff competition and high domestic costs for such operations, they needed a cost-effective solution to enter the market aggressively and efficiently. The challenge was to ramp up their lead generation efforts both swiftly and affordably.

The Smart Solution

SOS quickly recognized the needs of Power Choice and assembled a dedicated team to meet this challenge. We gathered a group of 14 outbound callers and 6 data gatherers, forming a 20-person team designed to drive Power Choice’s aggressive market penetration strategy. Within just two weeks, we established an office-based team to spearhead the outbound calling and emailing campaigns. This rapid deployment was crucial for Power Choice to gain a foothold in a competitive market. The entire process, from team assembly to campaign execution, was meticulously managed by SOS, ensuring a smooth and effective operation.

The Outcome

Our strategy yielded impressive results:

• We significantly increased the number of leads for Power Choice, aiding their aggressive market entry.
• The success of the lead generation campaign led Power Choice to consider establishing operations in the Philippines, highlighting the effectiveness and cost efficiency of the approach.
• Although the collaboration was relatively brief, it demonstrated Smart Source’s capability to quickly mobilize resources and deliver results in a demanding market environment.

Need to Expand Your Market Reach Swiftly and Efficiently?

We helped Aeco (Power Choice) enter the Australian market with a targeted outbound strategy that significantly boosted lead generation in just weeks. If you’re looking to penetrate a competitive market without the high costs, book a call with us today. Let’s explore how we can fast-track your market entry and exceed your goals.