─ CASE STUDY | smartoutsourcing solution

Nikken Case Study

Efficient Multilingual Campaigns & Standardised Branding

PEOPLE • COMPLIANCE • SCALABILITY •GROWTH

─ In Brief

Engagement at a glance

CLIENT

Nikken Kosakusho

CLIENT INDUSTRY

Precision Engineering

INITIAL TRANSITION

Specialized Multilingual Team

CORE SERVICES

Multilingual Marketing • Graphic Design • Brand Standardisation

PEAK WORKFORCE

─ overview

Executive Summary

Nikken Kosakusho, a globally recognized Japanese company specializing in precision engineering and rotary tables, operates across multiple European countries, including France, the UK, Germany, and Italy.

The company faced challenges with standardizing marketing materials and integrating multilingual campaigns. SOS assembled a specialized team of multilingual graphic designers with a deep understanding of technical and engineering concepts to create a more cohesive and standardized approach.

─ ABOUT THE CLIENT

The Client

Nikken Kosakusho is a globally recognized Japanese company specializing in precision engineering and rotary tables.

Nikken operates across multiple European countries, including France, the UK, Germany, and Italy, with high-tech operations in sectors like aerospace and Formula One racing.

─ CASE STUDY EXPLAINED

The Challenge

Nikken faced a lack of standardized marketing materials and an inefficient process that struggled to integrate multilingual campaigns.

The challenge was compounded by the difficulty in finding talent with the right mix of language skills, graphic design expertise, and technical understanding of engineering concepts.

The engagement required SOS to address several needs at the same time:

─ OUR SERVICES

The Transition

SOS recognized Nikken’s specific needs and assembled a specialized team of multilingual graphic designers. The team combined graphic design expertise with language capabilities and an understanding of technical and engineering concepts. SOS then centralized Nikken’s marketing efforts to create a more cohesive and standardized approach across its European branches.

Fragmented Marketing
MULTILINGUAL DESIGN TEAM
Centralised Marketing
Consistent European Branding

─ OUR SOLUTION

The Solution

SOS recognized the specific needs of Nikken and assembled a specialized team to address these challenges.

We curated a group of multilingual graphic designers with a deep understanding of technical and engineering concepts.

This team was not just skilled in graphic design but also equipped with language capabilities that were essential for Nikken’s diverse European market.

Our approach streamlined Nikken’s marketing processes, transforming a previously fragmented and inefficient system.

By centralizing their marketing efforts, we created a more cohesive and standardized approach across all European branches.

This systemization was crucial in ensuring consistency in branding and messaging, despite the linguistic and cultural diversity.

─ OUTCOME

The Results

RESULT BUSINESS IMPACT
Significant improvement in marketing efficiency and cohesion across Europe. More streamlined marketing operations across European branches.
Separate translators and graphic designers were no longer required for different regions. More streamlined and cost-effective processes.
Standardization of marketing operations across Europe. Supported Nikken’s market presence and branding in Europe.

─ PARTNERSHIP

Client Perspective

Working with SOS revolutionized our approach to marketing across Europe. They provided us with a talented, multilingual team that understood our technical requirements and unified our marketing efforts. Before SOS, we struggled with inefficiencies and a lack of cohesion in our marketing campaigns. Their solution not only streamlined our processes but also enhanced our brand consistency across multiple languages and markets. We are extremely satisfied with their service and the professionalism they brought to this complex task.

T. Bowkett

CEO, Nikken Shousaku Shou

─ Let's talk

Ready to Build a Stronger Workforce?

Whether you’re scaling your team, improving operations, or looking for the right support to grow, Smart Outsourcing Solution can help.

Let’s discuss how we can support your business and create a solution built around your needs.
Calendly Book a Call