─ CASE STUDY | smartoutsourcing solution

Aeco Case Study

Accelerating Lead Generation for Rapid Market Penetration

PEOPLE • COMPLIANCE • SCALABILITY •GROWTH

─ In Brief

Engagement at a glance

CLIENT

Aeco Energy

CLIENT INDUSTRY

Energy / Business Services

INITIAL TRANSITION

20-Person Team in 2 Weeks

CORE SERVICES

Lead Generation • Outbound Calling • Data Gathering • Market Penetration

PEAK WORKFORCE

─ overview

Executive Summary

Aeco (Power Choice), an Australian company, needed to rapidly expand its outbound lead generation efforts while managing the high cost of domestic operations. SOS assembled a 20-person team consisting of 14 outbound callers and 6 data gatherers and established an office-based operation within two weeks.

─ ABOUT THE CLIENT

The Client

Aeco (Power Choice) is an Australian company seeking to expand its outbound lead generation efforts and target small to medium-sized businesses within the Australian market.

─ CASE STUDY EXPLAINED

The Challenge

Aeco (Power Choice) faced stiff competition and high domestic costs for outbound lead generation. They needed a cost-effective solution that could ramp up their lead generation efforts quickly and support an aggressive market entry strategy.

The engagement required SOS to address several needs at the same time:

─ OUR SERVICES

The Transition

SOS quickly recognized the needs of Power Choice and assembled a dedicated 20-person team consisting of 14 outbound callers and 6 data gatherers. Within just two weeks, an office-based team was established to spearhead outbound calling and emailing campaigns.

High Domestic Costs
20-PERSON TEAM IN 2 WEEKS
Increased Lead Generation
Philippines Expansion Consideration

─ OUR SOLUTION

The Solution

SOS gathered a group of 14 outbound callers and 6 data gatherers, forming a 20-person team designed to drive Power Choice’s aggressive market penetration strategy. Within just two weeks, we established an office-based team to spearhead the outbound calling and emailing campaigns.

The entire process, from team assembly to campaign execution, was meticulously managed by SOS, ensuring a smooth and effective operation.

─ OUTCOME

The Results

RESULT BUSINESS IMPACT
Significantly increased leads Supported Power Choice’s aggressive market entry
Successful lead generation campaign Led Power Choice to consider establishing operations in the Philippines
Rapid team mobilisation Demonstrated the ability to deliver results in a demanding market environment
Cost-efficient approach Supported market penetration without high domestic operating costs

─ PARTNERSHIP

Client Perspective

SOS was instrumental in our expansion efforts in Australia. Their ability to rapidly put together a skilled team and manage an effective outbound campaign was exactly what we needed. The increase in leads generated by their team exceeded our expectations and played a key role in our strategy to aggressively enter the Australian market. Their approach not only proved successful but also opened our eyes to the potential of extending our operations into the Philippines.

Jane Alfonso

Country Manager, Aeco

─ Let's talk

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