─ CASE STUDY | smartoutsourcing solution

LawnStarter Workforce Scaling Case Study

How Smart Outsourcing Solution supported rapid growth and seasonal workforce management in the Philippines

PEOPLE • COMPLIANCE • SCALABILITY •GROWTH

─ In Brief

Engagement at a glance

CLIENT

LawnStarter

CLIENT INDUSTRY

On-demand marketplace for lawn care and outdoor home services

INITIAL TRANSITION

Transitioned a seasonal contractor workforce of several hundred to EOR full-time employment over a 4-week period

PEAK WORKFORCE

Added hundreds of employees to support seasonal and long-term growth

CORE SERVICES

Employer of Record, payroll, HR operations, compliance, benefits and workforce planning

─ overview

Executive Summary

LawnStarter needed an employment partner capable of supporting fast workforce growth in the Philippines while maintaining reliable payroll, compliant employment practices and a consistent employee experience. Smart Outsourcing Solution provided the local Employer of Record infrastructure and hands-on account management required to move quickly without LawnStarter establishing its own Philippine entity.

SOS began supporting LawnStarter with an immediate, high-priority objective: transition LawnStarter’s Philippines-based seasonal contractor workforce of several hundred to EOR full-time employment over a 4-week period. After completing this initial transition, SOS continued supporting LawnStarter as its Philippine workforce added several hundred employees, reflecting significant year-over-year and seasonal growth. The engagement combined high-volume onboarding with payroll administration, employee relations, benefits coordination and seasonal workforce planning.

─ ABOUT THE CLIENT

The Client

LawnStarter is a technology-enabled marketplace that allows customers to book lawn care, landscaping and other outdoor services online or by phone. Its platform connects customers with local service professionals and supports a broad range of recurring and one-time property services. The company publicly describes an operating model built around convenient booking, transparent pricing and flexible service management.

─ CASE STUDY EXPLAINED

The Challenge

LawnStarter had always relied on seasonal contractors to meet its fluctuating workforce needs. As the company grew and expanded into new service verticals, it determined that establishing a long-term employment relationship with its Philippine team would better support its continued growth.

LawnStarter operates in a highly seasonal industry. Its workforce requirements can increase rapidly ahead of peak demand and reduce significantly during quieter months. The company needed a Philippine employment model that could support this cycle while protecting operational continuity and meeting local employment obligations.

The engagement required SOS to address several needs at the same time:

  • Onboard a large volume of employees within compressed hiring timelines.
  • Administer accurate, dependable payroll across every cutoff.
  • Issue employment contracts aligned with role requirements and seasonal demand.
  • Coordinate statutory contributions, benefits and employee documentation.
  • Support employee relations, performance management and due process.
  • Plan responsibly for peak season, contract completion and lower-volume periods.
  • Give LawnStarter clear, responsive account management across multiple workstreams.

─ OUR SERVICES

The Transition

SOS transitioned LawnStarter’s existing seasonal contractor workforce of several hundred to EOR full-time employment over a 4-week period. The work required rapid collection and validation of employee information, preparation and issuance of employment documents, payroll setup, statutory registration coordination and clear communication with affected team members.

The transition protected LawnStarter’s access to an experienced workforce while providing employees with a formal local employment structure. It also created the foundation for continued growth during peak season.

FROM SEVERAL HUNDRED SEASONAL CONTRACTORS
4 WEEKS
TO EOR FULL-TIME EMPLOYMENT
FOUNDATION FOR CONTINUED GROWTH

─ OUR SOLUTION

The Solution

Scalable Employer of Record Support

SOS employed LawnStarter’s Philippine team through its local entity and managed the core employment administration needed to support growth. This allowed LawnStarter to focus on operational leadership and service delivery while SOS handled the local employment framework.

Service area

How SOS supported LawnStarter

Employment and onboarding

Prepared contracts, coordinated pre-employment requirements and supported high-volume employee onboarding.

Payroll administration

Managed payroll inputs, statutory deductions, premium calculations, invoicing and cutoff coordination.

HR and employee relations

Provided HR business partner support for attendance, conduct, performance coaching, disciplinary procedures and employee concerns.

Compliance

Applied Philippine employment requirements to contracts, holidays, working hours, due process and workforce changes.

Benefits administration

Coordinated statutory benefits and employee-funded coverage arrangements where applicable.

Workforce planning

Supported fixed-term, regular and part-time workforce options to align staffing with LawnStarter’s seasonal demand.

Account management

Maintained regular coordination across payroll, HR, finance, recruitment and operational stakeholders.

Managing Seasonal Workforce Complexity

A central part of the engagement was designing practical employment approaches for a workforce that changes with the season. SOS worked with LawnStarter to evaluate fixed-term contract cycles, retention of core regular employees and part-time arrangements for trained team members who could support future demand. The objective was to balance flexibility with fair treatment, clear communication and Philippine labor compliance.

─ OUTCOME

The Results

Result

Business impact

Transitioned a seasonal contractor workforce of several hundred to EOR full-time employment over a 4-week period

SOS completed the initial EOR migration within a compressed timeline.

Added several hundred employees to the Philippine workforce

LawnStarter gained the operational capacity needed for peak season, reflecting significant year-over-year growth.

Centralized employment administration

Contracts, payroll, HR support, statutory obligations and benefits were coordinated through one local partner.

Structured seasonal planning

LawnStarter could assess fixed-term, regular and part-time options before workforce demand changed.

Improved issue resolution

Dedicated account and HR support created clearer ownership across employee and client concerns.

Protected business continuity

Workforce changes could be planned around payroll cycles, operational needs and employee communication.

─ PARTNERSHIP

Why the
Partnership Worked

The engagement extended beyond basic payroll processing. LawnStarter needed a partner that could operate across employment, HR, finance and workforce planning while remaining responsive to fast-changing business requirements. SOS combined local expertise with direct account management, allowing decisions to move quickly while keeping employment obligations visible.

For a seasonal business, this EOR model provided the local infrastructure to scale, retain experienced employees and manage workforce change.

─ Let's talk

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