─ CASE STUDY | smartoutsourcing solution

Professional Dentistry UK Case Study

Revitalising Operations with a Compliant and Expanded Database

PEOPLE • COMPLIANCE • SCALABILITY •GROWTH

─ In Brief

Engagement at a glance

CLIENT

Professional Dentistry

CLIENT INDUSTRY

UK Dental Industry

INITIAL TRANSITION

20,000 → 55,000 Records

CORE SERVICES

Database Revitalisation • Compliance • Supplier Outreach

PEAK WORKFORCE

─ overview

Executive Summary

Professional Dentistry UK, an association catering to the UK’s dental industry, faced a significant challenge with their existing database.

Their database of dentists and suppliers was outdated, corrupted, and not compliant with data protection laws, hindering their ability to effectively connect with members and potential suppliers.

SOS revitalised the database, expanded it to 55,000 entries, and launched an outreach campaign to potential suppliers.

─ ABOUT THE CLIENT

The Client

Professional Dentistry UK is an association catering to the UK’s dental industry.

Its database comprises dentists and suppliers within the dental industry.

─ CASE STUDY EXPLAINED

The Challenge

Professional Dentistry UK’s database was outdated, corrupted, and not compliant with data protection laws.

The inaccurate and non-compliant database hindered their ability to effectively connect with members and potential suppliers, impacting their operations and outreach e

The engagement required SOS to address several needs at the same time:

─ OUR SERVICES

The Transition

SOS began by cleansing the existing database of 20,000 records, with 60% found to be inaccurate. Each entry was updated and verified to ensure compliance with data protection laws. The database was then expanded by an additional 35,000 records, encompassing virtually all dental clinics in the United Kingdom and Northern Ireland.

20,000 Records
+35,000 RECORDS
55,000 Total Records
1,000+ Suppliers

─ OUR SOLUTION

The Solution

SOS undertook the task of revitalizing Professional Dentistry UK’s database.

Our initial step was to cleanse their existing database of 20,000 records, out of which 60% were found to be inaccurate. We meticulously updated and verified each entry, ensuring compliance with data protection laws.

Following the cleanup, we expanded the database by adding an additional 35,000 records, encompassing virtually all dental clinics in the United Kingdom and Northern Ireland.

We didn’t stop at just updating and expanding the database. Recognizing the association’s role in connecting dentists with suppliers, we initiated an outreach campaign to potential suppliers.

Our team compiled a global list of over 1,000 potential suppliers interested in marketing to dentists and participating in trade shows.

The outreach process involved setting up meetings through outbound emails and calls, which were then finalized by a UK national.

─ OUTCOME

The Results

RESULT BUSINESS IMPACT
Database expanded from 20,000 to 55,000 entries. Significantly improved the association’s reach and compliance.
35,000 additional records added. Broadened the association’s reach within the dental community.
Over 1,000 potential suppliers added. Expanded the association’s supplier network.
Increased engagement from dental clinics and suppliers. Created more opportunities for business and collaboration.

─ PARTNERSHIP

Client Perspective

SOS was instrumental in transforming our database and outreach capabilities. Their expertise in data management brought our database up-to-date and in line with legal requirements, while significantly expanding our network. The outreach to potential suppliers has opened new avenues for our association, increasing our value to our members and suppliers alike. The professionalism and effectiveness of SOS have been outstanding, making a real difference in our operations.

Henry Burdett

Dentist, Professional Dentistry UK

─ Let's talk

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