The Solicitors Group, a prestigious association representing around 40,000 UK solicitors and lawyers, was grappling with a significant issue in their database management.
Their existing database of associate companies was outdated and riddled with inaccuracies, resulting in wasted marketing efforts and resources.
SOS was brought in to tackle this challenge head-on. Our first task was to meticulously assess the validity of the existing accounts, updating and rectifying inaccuracies.
We then expanded the database by adding 20,000 new solicitors, thereby broadening the group’s network significantly.