─ CASE STUDY | smartoutsourcing solution

TSG Case Study

How Smart Outsourcing Solution revitalised an outdated database and expanded lead generation for The Solicitors Group.

PEOPLE • COMPLIANCE • SCALABILITY •GROWTH

─ In Brief

Engagement at a glance

CLIENT

The Solicitors Group

CLIENT INDUSTRY

Legal / Professional Association

INITIAL TRANSITION

40,000 Solicitors

CORE SERVICES

Database / Data / Validation / Calling

PEAK WORKFORCE

─ overview

Executive Summary

The Solicitors Group, a prestigious association representing around 40,000 UK solicitors and lawyers, was grappling with a significant issue in their database management.

Their existing database of associate companies was outdated and riddled with inaccuracies, resulting in wasted marketing efforts and resources.

SOS was brought in to tackle this challenge head-on. Our first task was to meticulously assess the validity of the existing accounts, updating and rectifying inaccuracies.

We then expanded the database by adding 20,000 new solicitors, thereby broadening the group’s network significantly.

─ ABOUT THE CLIENT

The Client

The Solicitors Group, a prestigious association representing around 40,000 UK solicitors and lawyers.

─ CASE STUDY EXPLAINED

The Challenge

The Solicitors Group, a prestigious association representing around 40,000 UK solicitors and lawyers, was grappling with a significant issue in their database management. Their existing database of associate companies was outdated and riddled with inaccuracies, resulting in wasted marketing efforts and resources.

With obsolete contact information, the group’s outreach was largely ineffective, leading to a pressing need for database revitalization.

The engagement required SOS to address several needs at the same time:

─ OUR SERVICES

The Transition

SOS began by assessing the validity of The Solicitors Group’s existing accounts and updating and rectifying inaccurate information. We then expanded the database by adding 20,000 new solicitors, significantly broadening the group’s network. The team also compiled lists of suppliers and potential participants for the group’s trade shows. This led to a cold call and lead generation process, including initial outbound calls to global support and high-tech legal companies.

Assess Existing Accounts
Add 20,000 New Solicitors
Compile Supplier & Trade Show Lists
Conduct Initial Outbound Calls

─ OUR SOLUTION

The Solution

SOS was brought in to tackle this challenge head-on. Our first task was to meticulously assess the validity of the existing accounts, updating and rectifying inaccuracies.

We then expanded the database by adding 20,000 new solicitors, thereby broadening the group’s network significantly.

But our involvement didn’t stop there. We proceeded to compile lists of suppliers and potential participants for the group’s trade shows, initiating a cold call and lead generation process.

This evolved into conducting initial outbound calls to these contacts, including global support and high-tech legal companies.

─ OUTCOME

The Results

Result Business Impact
Achieved 100% accuracy in the updated database Refined the association’s database
Successfully added 20,000 new companies to the association Broadened the group’s network significantly
Expanded the supplier database by an additional 30,000 companies Expanded the supplier database
Significantly increased the number of participants attending and exhibiting at trade shows Resulted in a substantial increase in qualified leads and engagement

─ PARTNERSHIP

Client Perspective

SOS quickly grasped our needs and delivered exceptional results. They revitalized our back-office operations, expanded our database with precision, and took our lead generation to a new level. Their expertise in outbound calling and data management was particularly impressive. Working with Martin and his team has been one of the best decisions we’ve made. They are a valuable extension of our team, significantly contributing to our growth and success.

Adrian Dion

Chief Executive, The Solicitors Group

─ Let's talk

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