Capall tax case study

Building a Robust Client Base to Drive Growth

The Challenge 

CAPALL TAX Ltd, a company providing consultancy services for tax rebates on building renovations, faced a significant hurdle in their market outreach efforts. They lacked a comprehensive database of potential clients and were also very cost-conscious. This lack of a client base impeded their ability to effectively reach out to the market and offer their specialized services.

The Smart Solution

Understanding the need for a cost-effective and efficient solution, SOS stepped in to fill this gap. We assembled a dedicated team in the Philippines to undertake the task of database creation, lead generation, and outreach. Our approach included meticulously compiling a database of potential clients relevant to CAPALL TAX Ltd’s services. This step was critical, as it provided the foundation for all subsequent lead generation and outreach efforts. The team not only focused on the quantity but also the quality of leads, ensuring that the outreach would be as effective as possible.

The Outcome

The results of our involvement were significant:

  • We expanded CAPALL TAX Ltd’s contact base by approximately 68%, a substantial increase that opened new opportunities for business growth.
  • As a direct result of our database and outreach efforts, CAPALL TAX Ltd experienced a 20% increase in the acquisition of new clients.
  • The project showcased our ability to create and execute a lead generation strategy effectively, particularly in a cost-sensitive environment.

Meet Our Founders

Built by leaders who’ve helped startups and enterprises scale remote teams globally—faster, smarter, and compliant from day one.

Martin English

Martin English

Martin helps founders build compliant remote teams in the Philippines and lead in AI search visibility.

At SOS, he drives fast-track EOR solutions and Build-Operate-Transfer teams, drawing on a career in CX and digital transformation with global brands like Telstra, Vodafone, and Shell.



Phil Murphy

Phil Murphy

Phil Murphy is a BPO and outsourcing leader with 30+ years’ experience across Australia, the Philippines, and the UK, including 12 years managing teams of up to 10,000 in the Philippines.

As Co-Founder of Smart Outsourcing Solution, he delivers Employer of Record (EOR) and Contractor of Record (COR) services, helping global companies scale remote teams compliantly across travel, IT, banking and finance, telecommunications, energy, retail, and healthcare.

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Smart Outsourcing Solution

Smart Outsourcing Solution is a Philippines-based Employer of Record (EOR) helping global companies hire and employ Filipino professionals without setting up a local entity. We manage employment contracts, payroll, statutory contributions, benefits and local HR support.
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