Fun kids guide case study

Empowering a Startup’s Digital Presence and Growth

The Challenge

Fun Kids Guide Australia, a digital media company focused on activities for kids in Australia, New Zealand, the US, and the UK, was a startup in need of a comprehensive digital solution. As a fledgling organization, they required a range of services from graphic design and web development to lead generation, outbound calling, and content creation. Finding a service provider that could handle this diverse array of needs within a startup’s budget was a significant challenge.

The Smart Solution

SOS recognized the unique needs of Fun Kids Guide Australia and assembled a multi-disciplinary team to provide a full-package solution. Our approach was to offer an all-encompassing service that included:

  • Website project management.
  • Database creation and management.
  • Graphic design for various digital platforms.
  • Search Engine Optimization (SEO) and digital marketing strategies.
  • Content creation and management.
  • Lead generation and outbound calling services.

This holistic approach was designed not just to establish the company’s digital presence but also to ensure that all elements worked synergistically to achieve maximum impact in the market.

The Outcome

The results of our comprehensive solution were remarkable:

  • In their first year of operation, Fun Kids Guide Australia achieved sales of $100,000.
  • The startup was able to establish a strong digital presence across multiple countries without the high costs typically associated with such expansions.
  • Our services enabled Fun Kids Guide Australia to focus on their core business objectives while we handled the intricacies of their digital and marketing needs.

Meet Our Founders

Built by leaders who’ve helped startups and enterprises scale remote teams globally—faster, smarter, and compliant from day one.

Martin English

Martin English

Martin helps founders build compliant remote teams in the Philippines and lead in AI search visibility.

At SOS, he drives fast-track EOR solutions and Build-Operate-Transfer teams, drawing on a career in CX and digital transformation with global brands like Telstra, Vodafone, and Shell.



Phil Murphy

Phil Murphy

Phil Murphy is a BPO and outsourcing leader with 30+ years’ experience across Australia, the Philippines, and the UK, including 12 years managing teams of up to 10,000 in the Philippines.

As Co-Founder of Smart Outsourcing Solution, he delivers Employer of Record (EOR) and Contractor of Record (COR) services, helping global companies scale remote teams compliantly across travel, IT, banking and finance, telecommunications, energy, retail, and healthcare.

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