AECO Case Study: Building a 20-Person Offshore Lead Generation Team in the Philippines
Author: Martin English, CEO & Founder
Date Published: May 28, 2026
Date Updated: May 28, 2026
AECO, operating as Power Choice, wanted to expand outbound lead-generation activity targeting small and medium-sized businesses in Australia.
To support that goal, Smart Outsourcing Solution (SOS) assembled an office-based Philippine team of 20 people: 14 outbound callers and 6 data gatherers. According to the published AECO case study, the team was established within two weeks to support outbound calling and email campaign activity.
Direct answer: The AECO case study shows how an Australian business increased outbound lead-generation capacity through a 20-person Philippine offshore team combining calling and data-gathering roles. The case documents a coordinated offshore campaign team; it does not state that AECO used an Employer of Record (EOR) structure.
For the broader planning framework, read How to Build an Offshore Team in the Philippines.
TL;DR: AECO Offshore Team Case Study
| Question | Answer |
| Who was the client? | AECO, operating as Power Choice, an Australian company targeting small and medium-sized businesses. |
| What challenge did AECO face? | Expanding outbound lead-generation activity in the Australian market. |
| What team did SOS assemble? | 14 outbound callers and 6 data gatherers, forming a 20-person Philippine team. |
| How quickly was the team established? | Within two weeks, according to the published case study. |
| What activity did the team support? | Outbound calling, email campaign activity and data gathering. |
| What outcome is documented? | The case study reports increased leads and AECO’s consideration of extending operations into the Philippines. |
| Was this an EOR engagement? | The published AECO page does not identify the arrangement as EOR. |
What Challenge Was AECO Addressing?
AECO wanted to expand outbound lead generation in the Australian small and medium-sized business market.
The requirement was operational as well as commercial. A campaign of this type needed:
- Sufficient calling capacity.
- Data preparation to support outreach.
- Coordinated outbound email and calling activity.
- A team that could be assembled quickly.
- A structure capable of supporting a defined market-entry objective.
Rather than building the full campaign capability in Australia, AECO worked with SOS to establish offshore delivery capacity in the Philippines.
What Team Did SOS Build for AECO?
SOS assembled a dedicated office-based Philippine team structured around the campaign workflow.
| Team Component | Headcount | Role in the Campaign |
| Outbound callers | 14 | Supported outbound conversations for lead-generation activity |
| Data gatherers | 6 | Prepared information needed to support campaign outreach |
| Total offshore team | 20 | Delivered coordinated outbound campaign capacity |
The structure is significant because outbound lead generation depends on more than calling volume. Data preparation, organised workflows and clear team coordination support more consistent outreach activity.
According to the published case study, SOS established the team within two weeks and managed the activity supporting AECO’s outbound calling and email campaigns.
How Did the Philippine Team Support AECO’s Campaign?
AECO’s Philippine team was built around a focused commercial objective: increasing lead-generation activity for Australian market penetration.
| Campaign Requirement | Team Response |
| More outbound activity | Fourteen callers supported campaign outreach |
| Prospect-data preparation | Six data gatherers supported outreach readiness |
| Coordinated execution | The team supported calling and email campaign activity |
| Faster mobilisation | The published case study reports setup within two weeks |
| Market-expansion learning | AECO later considered extending operations into the Philippines |
This case does not establish that every outbound campaign requires the same team size or structure. It shows how a defined objective can be supported through a coordinated offshore team.
What Results Did AECO Report?
The existing AECO case study documents the following outcomes:
| Documented Outcome | What the Case Study Reports |
| Increased lead generation | The Philippine campaign team significantly increased leads for AECO / Power Choice |
| Support for Australian market entry | The offshore team supported AECO’s outbound market-entry strategy |
| Consideration of Philippine operations | The outcome led AECO to consider establishing operations in the Philippines |
The published page does not provide audited lead volumes, conversion rates, cost savings or revenue outcomes. These results should therefore remain presented as case-study statements rather than quantified performance guarantees.
What Did AECO Say About the Engagement?
Jane Alfonso, Country Manager at AECO, described SOS as instrumental in supporting the company’s expansion efforts in Australia. Her feedback highlights three aspects of the engagement:
- SOS rapidly assembled a skilled outbound team.
- The campaign contributed to increased lead-generation activity.
- The result encouraged AECO to consider broader operations in the Philippines.
This testimonial supports the case-study conclusion: a coordinated Philippine offshore team helped AECO execute a defined outbound-growth initiative.
What Can Businesses Learn from AECO’s Offshore Team Setup?
The AECO engagement offers practical lessons for organisations considering Philippine offshore capacity.
| Lesson | Why It Matters |
| Start with a clear commercial objective | AECO’s team was organised around a specific lead-generation goal in the Australian market |
| Build the workflow, not only the headcount | Callers were supported by data gatherers, reflecting the needs of the campaign process |
| Match the delivery model to the work | The published case documents a campaign team, not an EOR employment structure |
| Treat speed as case-specific evidence | The two-week setup is a documented AECO outcome, not a universal delivery guarantee |
| Review outcomes before expanding | AECO’s result led it to consider further Philippine operations |
For businesses moving from an initial offshore activity into a larger team structure, read How to Scale Offshore Teams in the Philippines.
Offshore Hiring in the Philippines vs EOR: What Does This Case Show?
The AECO case is relevant to companies comparing offshore hiring models, but it should not be misrepresented.
| Question | What the AECO Case Establishes |
| Did AECO use a Philippine offshore team? | Yes. SOS assembled a 20-person office-based team. |
| Did the team support outbound lead generation? | Yes. It included outbound callers and data gatherers. |
| Did the published page state that AECO used EOR? | No. The page does not document an EOR arrangement. |
| When may EOR be relevant? | Where a company needs long-term dedicated Philippine employees operating under its internal daily direction. |
| When may a managed offshore model be relevant? | Where a provider is supporting a defined campaign or managed operational function. |
An Employer of Record (EOR) is one possible structure for hiring dedicated Philippine employees, but it should only be positioned as part of this case if separately supported by client documentation.
Businesses evaluating long-term dedicated Philippine roles can review Employer of Record services in the Philippines.
For a comparison of employment and delivery models, read EOR vs Staff Leasing vs BPO: Which Model Fits a Start-up?.
What Should Businesses Review Before Building a Similar Offshore Team?
A company considering a Philippine outbound or lead-generation team should clarify the following before hiring or launching activity.
| Review Area | Questions to Answer |
| Objective | What market, customer segment or commercial outcome will the team support? |
| Roles | Do you need data gathering, calling, email support, CRM administration, QA or reporting? |
| Oversight | Who approves campaigns, scripts, qualification rules and performance expectations? |
| Systems | Which CRM, communication or reporting tools will the team access? |
| Data handling | What prospect-data, privacy or access controls apply? |
| Outreach rules | What communication, marketing or consent requirements apply in the target market? |
| Delivery model | Do you need a managed campaign team, dedicated employees, staff leasing or EOR? |
| Scale | What evidence is required before increasing headcount or scope? |
The right structure depends on the objective, the work being performed and how much control the business needs to retain.
Frequently Asked Questions
What Was the AECO Case Study About?
AECO, operating as Power Choice, worked with SOS to establish a Philippine offshore lead-generation team supporting outbound activity aimed at Australian small and medium-sized businesses.
How Many Offshore Team Members Supported AECO?
The published case study states that SOS assembled a 20-person team consisting of 14 outbound callers and 6 data gatherers.
How Quickly Was the AECO Team Established?
According to the published case study, SOS established the office-based team within two weeks for AECO’s outbound campaign.
What Results Did AECO Report?
The published case study reports increased lead-generation activity and states that the campaign led AECO to consider establishing operations in the Philippines.
Was the AECO Engagement an Employer of Record Arrangement?
The published AECO page does not state that the engagement used an EOR structure. It documents an offshore team supporting outbound lead-generation activity.
When Should a Business Evaluate EOR for Philippine Offshore Staff?
A business may evaluate EOR when it needs dedicated Philippine employees working within its internal operations while local employment administration is supported through an appropriate provider structure.
Build an Offshore Team Around a Defined Commercial Goal
AECO’s case shows how a focused outbound objective was supported by a Philippine team combining calling and data-gathering capacity.
Smart Outsourcing Solution helps international businesses evaluate offshore team roles, operating models and Philippine hiring structures aligned with growth, service and market-entry requirements.
Discuss your Philippine offshore team plan with Smart Outsourcing Solution.
